What is Lyrical Lemonade? Influencer of the Week

What is Lyrical Lemonade?

Set up by Cole Bennett, a young man hailing from Chicago, Lyrical Lemonade is an online brand originally premiering on YouTube which promotes artists from an underground level with music videos that have stylish and modern production quality. He especially tries to boost the presence of his fellow Chicago dwellers, due to his immense love and sentimentality for his home town- a more than admirable trait.

Many artists could have been argued to find their fame through the patronage of Cole and the Lyrical Lemonade brand, including upcoming hip hop artist Ski Mask the Slump God who has collaborated with artists like 'xxxtentacion' and 'The xx' which is a strong sign of influence. Ski Mask got his shot after the music video for the song 'Catch Me Outside' received millions of views.

One of his first ever big hits that took off on the YouTube platforms was Famous Dex's 'Hit Em Wit It', which only began to show how his animation and video editing skills would cultivate over the following months and years. According to Cole, these skills began to develop when he was in his Sophomore year, and late one night whilst high on caffeine, he decided to learn something new with his time and inspired by Mac Millers music video 'Welcome to America' he decided to learn basic animation.

Cole's brand has grown virally, and people often wonder where he'll go next. He's created exclusive merchandise for Lyrical Lemonade, put on some shows that have sold out, and from his own words would like to start a festival one day soon, and with the name he's made for himself in the industry, this isn't just a distant dream. I personally hope that Cole continues to grow and represent the underground east coast scene, because young artists need people with that kind of influence to promote their music in order to stand a chance at being raised up from the diluted pool of ghost writers, copied beats and standard flows.

As well as owning the YouTube channel 'Lyrical Lemonade', Cole also runs the blog of the same name which i will link below:

https://lyricallemonade.com/


Please check this guy's stuff out, as he deserves the attention for the work he's doing, especially considering his youth in an industry formely ran by middle aged executives.